Mobiler Tiernotdienst

Project Overview

Mobiler Tiernotdienst is a mobile veterinary emergency service that provides urgent medical care for pets. Their social media presence needed to effectively communicate trust, urgency, and professionalism, while maintaining brand consistency with their existing identity.

My Role & Responsibilities

As a Social Media Designer, I helped:

• Designing social media graphics that align with the brand’s existing bright and bold visual style.
• Creating clear, engaging layouts to convey emergency information quickly and effectively.
• Developing templates for informative posts, making content creation more efficient and cohesive.
• Ensuring consistency in typography, colors, and layout to strengthen brand recognition.

Design Process

1. Understanding the Brand – Analyzing their existing bold color palette and structured design style to create visuals that seamlessly fit their identity.
2. Content Structuring – Designing high-impact layouts for emergency tips, success stories, and service promotions.
3. Refinement & Adaptation – Ensuring that the bright and energetic visual language remained balanced with clarity and readability.

Results & Impact

Strengthened brand consistency across social media.
Created a clear, structured approach to sharing urgent information.
Increased engagement and visibility, making emergency services more accessible to pet owners.
Enhanced professionalism and trust through well-organized, on-brand visuals.

Regia Unternehmerinnenkonferenz

Project Overview

Regia Unternehmerinnenkonferenz is a conference for female entrepreneurs designed to empower and inspire women in business. Their social media presence needed to reflect their mission of empowerment, professionalism, and community, while also engaging their audience with a modern, dynamic visual style.

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My Role & Responsibilities

As a Social Media Designer, I was responsible for:

• Designing engaging and impactful visuals that aligned with Regia’s mission of empowering women in business.
• Updating and modernizing Regia’s existing social media design to make it more elegant and on-trend while still aligning with their empowering brand mission.

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Design Process

1. Brand Evaluation & Modernization – Evaluating the existing design and updating it with modern typography, refined color palettes, and sleek layouts.
2. Elegant Content Strategy – Creating elegant content templates for event promotions and speaker features, ensuring clarity and impact.
3. Visual Consistency – Implementing a more polished, professional visual language that maintained Regia's ethos while appealing to a more modern, professional audience.
4. Finalization & Optimization – Enhancing the visuals to ensure they align with the high standards of the brand while also being accessible and engaging for users.

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Results & Impact

Transformed the visual identity into a more elegant and contemporary design, improving brand perception.
Increased engagement and event interest with visually modern and sophisticated content.
Strengthened brand professionalism by aligning social media visuals with the high-end nature of the conference.
Contributed to a more refined and approachable aesthetic, making the conference feel accessible yet prestigious.

Lemmikiki

Project Overview

Lemmikiki is a pet-focused brand that aims to provide high-quality products and services for pet lovers. Their social media presence needed to reflect their playful, friendly, and pet-loving identity while maintaining a visually appealing and engaging aesthetic.

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My Role & Responsibilities

As a Social Media Designer, I was responsible for:

• Creating engaging and visually appealing content that aligns with Lemmikiki’s fun and pet-friendly brand.
• Developing a cohesive social media aesthetic to ensure consistency across all platforms.
• Designing eye-catching promotional graphics for products, services, and pet-related content.
• Balancing a playful yet professional look to attract pet owners while keeping the brand recognizable.

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Design Process

1. Brand Alignment – Understanding Lemmikiki’s brand personality and ensuring that all designs reflect their fun, warm, and pet-friendly identity.
2. Content Strategy & Layouts – Creating structured templates for promotions, pet tips, and community engagement posts.
3. Visual Consistency – Using consistent colors, typography, and imagery to maintain a recognizable and engaging feed.
4. Refinement & Optimization – Ensuring the visuals are clear, appealing, and optimized for engagement.

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Results & Impact

Strengthened brand recognition with a cohesive social media presence.
Designed visually engaging content that resonates with pet owners.
Improved engagement & interaction, fostering a sense of community among pet lovers.
Created clear and structured post templates, making future content creation more efficient.

Action Control

Project Overview

Action Control is an innovative app designed to control GoPro cameras via the Apple Watch, making it easier to capture incredible moments without interrupting your adventure. Whether it’s scaling mountains or riding waves, Action Control lets users focus on their experiences, not their gear. The goal was to create a dynamic, adventurous social media presence that reflects the brand’s freedom, innovation, and ease of use.

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My Role & Responsibilities

As a Social Media Designer and Strategist, I was responsible for:

• Developing the social media strategy and content plan to ensure a consistent, engaging brand presence.
• Designing dynamic social media content that captured the excitement of the app’s features, focusing on real-life adventure scenarios.
• Creating tutorial videos that explained how to use the app effectively, helping users understand its value in a visually engaging way.
• Establishing a visual identity that reflects the freedom, innovation, and high-energy nature of the brand, using bold visuals and clear messaging.

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Design Process

1. Strategy & Planning – Crafting a comprehensive social media strategy that aligns with the brand’s adventurous ethos and user-centric approach. This involved creating a content calendar, planning video tutorials, and designing graphics.
2. Brand Identity Integration – Translating the app’s sleek, user-friendly design into adventure-themed visuals, while maintaining a clean, clear, and easy-to-understand aesthetic for diverse audiences.
3. Content Creation & Videos – Designing explainer videos and high-energy posts that demonstrate how the app enhances the user experience in real-life action sports scenarios.
4. Visual Consistency & Optimization – Ensuring all content, from graphics to videos, had bold, high-impact visuals to reflect the brand’s essence, while maintaining clarity and engagement across platforms.

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Results & Impact

Established a strong, engaging social media presence that aligned with the app's innovative and adventurous spirit.
Designed tutorial videos and high-quality visuals that educated users on the app’s features, improving their understanding and usage.
Increased user engagement and awareness, showcasing the app's value to adventure enthusiasts and growing its audience.
Developed a content strategy and plan that streamlined social media efforts and maintained brand consistency.